I designed the logo and identity for Shades, a fictional sunglasses company whose target audience is high schoolers. The company aimed to convey the pleasure of customization. As a result, I designed a customizable logo. The logo itself is simple so that the colors can alternate and the imagery can change with the trends, but consistent enough to offer a solid identity.
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The Shades logo comes from the three strokes of an S and the lines that light makes when it breaks through the blinds of a window. The primary color scheme is warm and fun, like rays of sunlight.